Sponsorship reporting

Report sponsorship results the way sponsors want them.

Stop sending screenshots. Use verified YouTube Analytics, sponsor-segment retention, and a Day 7 / 14 / 30 cadence to make sponsors trust your numbers — and renew.

See a sample report Get the report template
CadenceDay 7 / 14 / 30
Key metricSegment retention
FormatLive shareable link

How to think about it.

Practical checklist.

Verified views, watch time, and CPM delivered.

Sponsor-segment retention vs. video baseline.

Audience geography + demographics for ICP match.

One-line renewal read at the top of the report.

Live shareable link, with PDF export as backup.

Renewal ask with a specific next slot.

Common questions.

Which metrics should a YouTube sponsorship report include?

Verified views, watch time, sponsor-segment retention, audience geography, audience age and gender, click-throughs (when tracked), and a clear renewal read. The mix helps the brand understand whether it reached its target audience.

When is the right time to send a sponsorship report?

Send a Day 7 snapshot, a Day 14 update, and a renewal-ready Day 30 report. Reporting on a cadence keeps the sponsor engaged and gives you three natural touchpoints to discuss the next campaign.

How do I prove the sponsor segment was actually watched?

Pull the audience-retention curve from YouTube Analytics, mark the sponsor segment’s start and end timestamps, and show retention at those points. The drop-off (or lack of it) is the single most important signal in a sponsorship report.

Should I send a PDF or a live link?

A live link is better — it stays current as views accumulate and lets the sponsor share it internally. A PDF export is fine as a backup for procurement or finance teams who archive everything.