YouTube CPM calculator

Estimate your YouTube CPM, ad and sponsorship.

CPM is the price brands pay per 1,000 views. This calculator turns your niche, average views, integration depth, and audience quality into a defensible CPM range — with the full sponsorship rate sitting one click away.

Open the full pricing calculator How CPM is set
Sponsorship CPM€15–€60+
Ad CPM (typical)€1–€8
Highest nichesFinance · B2B · Tech

How to think about it.

Practical checklist.

Use average views over the last 10 videos, not your best viral.

Adjust CPM by niche and audience country before quoting.

Charge a higher CPM for deeper integrations and category exclusivity.

Send a Day 7, Day 14, or Day 30 verified report after publishing.

Common questions.

What is a good YouTube CPM in 2026?

YouTube ad CPM typically sits at €1–€8 per 1k views depending on niche and audience country. Sponsorship CPM is much higher: €15–€60+ per 1k views because brands pay for creator endorsement, not raw impressions.

Why is my CPM so different from another creator’s?

CPM is driven by niche, audience country, watch time, ad format mix, and seasonality. Finance, B2B, and high-purchase-intent niches command much higher CPMs than broad entertainment inventory.

Should I price sponsorships only on CPM?

No. CPM is the anchor, but a defensible sponsorship rate also accounts for retention around the sponsored segment, audience fit, deliverables, exclusivity, and renewal value. Use the full YouTube pricing calculator for a complete estimate.

How do I prove CPM after the campaign?

Use verified views, watch time, sponsor-segment retention, and engagement from YouTube Analytics. A sponsor report shows the brand what was actually watched, not just the headline view count.